Insights
Case Studies
Selected work
B2B companies across manufacturing, logistics, technology, healthcare and enterprise sectors.
LEGACY Supply Chain Services
LogisticsProblem
Fragmented brand and inconsistent demand across a growing national platform.
Intervention
Rebuilt brand, strengthened market visibility, and improved inbound demand structure.
- Strengthened pipeline development across a national platform
- Increased market visibility
- Improved a revenue system that scaled from $30M to $350M
Healthcare Data Services
Healthcare AnalyticsProblem
Brand and digital presence limited sales effectiveness and market penetration.
Intervention
Rebuilt positioning and aligned digital presence with buyer expectations.
- Secured new sales contracts
- Expanded market share
- Positioned company for acquisition by athenahealth
Global Health Engines
B2B SaaSProblem
New technology launched without a clear commercial narrative or scalable growth structure.
Intervention
Led positioning and go-to-market across multiple SaaS product lines.
- Scaled to 150,000+ subscribers
- Created new commercial opportunities
- Drove growth leading to acquisition
Global American
Embedded ComputingProblem
Complex product slowed buyer understanding and delayed decisions.
Intervention
Reduced buyer friction, accelerated evaluation, and improved conversion from interest to inquiry.
- Reduced friction in the evaluation process
- Clarified a complex product story to reduce buyer friction, accelerate evaluation, and improve conversion from interest to inquiry
- Drove more efficient conversion from interest to inquiry
AAA Northeast
EnterpriseProblem
Large-scale regional organization requiring coordinated campaign execution across multiple channels and audiences.
Intervention
Led brand and campaign execution across digital and traditional channels.
- Delivered integrated campaigns across a complex organization
- Improved member engagement and brand visibility
- Executed at scale across multiple markets